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What’s the Point of a Blog Post Anyway?

Our clients and friends often ask us about the value of blogs. “Do people even blog anymore?” “Is there a point in blogging?”

Our answer is always yes!

Blogging has grown from a medium where people talk about their everyday lives to a platform that entrepreneurs utilize to educate, promote, inform and ultimately strengthen their business marketing strategies.

Not to mention the SEO benefits that blog posts can bring.

Throughout the years, blogging has swiftly become a staple in most, if not in every, business.

Blog posts provide value to your targeted audience. They provide insight into your field and the latest news, trends, etc. It’s important to maintain and update your blog frequently to keep your audience’s interest and deliver timely and relevant content to avid followers.

An Active Thematic Blog Posts are Now a Must

The new Broad Core Google Algorithm now looks at the theme of your site. It focuses on Site Relevance and User Experience. It is now more than ever, critical to have a thematic blog. What this means is that if you want to rank consistently for “internet marketing” for example, you must have web pages and content closely related to the search phrase/keyword.

Importance of Blogging to Businesses:

  • Potential customers are seeking up-to-date information about the products or services that businesses offer. This is the very essence of blogging: to provide regular updates to readers.
  • Blogs are a great vehicle in building relationships with customers and prospective clients. It is a more visible and accessible platform where you cannot only showcase your content, but you can also interact with customers and encourage them to invest in your products or services.
  • Blogs can also provide another stream of revenue by teaming up with different brands through advertising their products, services, and more.
  • Last but not least, one of the most significant reasons why blogging has become extremely popular is that it works as an amazing search engine optimization tool. SEARCH ENGINE OPTIMIZATION (SEO) is “the process of affecting the visibility of a website in search engine results.” In layman's terms, it helps your curated content become more visible by showing as a top result whenever someone searches particular keywords that relate to your work. Basically, the more valuable content your blog has, the more likely your site will be visible.

While blogging may seem an overwhelming task to some, it’s important to know your options. Seek a marketing agency to help strategize and implement a content calendar. Your SEO success is dependent on your blog’s activity. Your blog should not be a one-hit wonder. Keep your readers engaged by continually posting valuable content

Amidst the few drawbacks of blogging, i.e. it is a time commitment, it certainly remains to be one of the greatest marketing tools out there. Blogging has proven to be beneficial in business and it is not going out of style. It remains to be an effective way to gain awareness, connect with clients, and attract prospective clients.

Need ideas as far as where to start?

E-mail us through the contact form and we will send you tips on how to build a strong editorial calendar that will surely take you there!